HeartGR Program Spotlight: After Dark

GR! We are so excited to share a new non-profit support initiative with you!

>>>The HeartGR Program!

When we first envisioned our real estate brokerage it was with greater Grand Rapids community at the center because we feel called to make an impact in the neighborhoods where serve and sell homes in a tangible way.

We know that many in our circle felt the same, so we built and are excited to introduce our HeartGR Program to allow anyone who chooses to come alongside us in this mission.

THE HEARTGR PROGRAM IS OUR MONTHLY INITIATIVE TO GIVE BACK TO THE NON-PROFITS WHO DO SO MUCH IN OUR COMMUNITY!

Each month we will feature, advocate for, volunteer at (if possible with COVID requirements) and donate to a Grand Rapids area non-profit.


This month we are proud to partner with AFTER DARK!

You’ve probably seen the numerous murals that have been added to the Creston Commercial Cooridor over the last few years.

When Creston. After Dark came on the scene two years ago as a spin off project of Lions + Rabbits WE WERE STOKED!

The weeks of work in each business district culminates to an all day, still-going-past-dark party. It’s impressive to see and celebrate their collaboration with local artists to beautify and engage forgotten and underutilized spaces and create economic development opportunities in the business districts.

After Dark brings businesses, residents, and artists together to implement a vision of what their neighborhood could be – and we all benefit from it!

Due to it’s success, the After Dark program has recently expanded to numerous GR Commercial Corridors – Southtown, MI Street, Westside, and the original Creston location.

After Dark is a community effort that existed before the pandemic and still inspires and affects communities in need in spite of current circumstances which is why it continues to be a worthy cause of financial and advocacy support.

SO, how can you help? We’re so glad you asked!

  1. Buy the HeartGR Hoodie through the button below! 100% of the profits will go directly to After Dark.

  2. Volunteer! Details about upcoming events are available HERE.

  3. Attend an Event. The next one is August 15th in collaboration with LINC UP in the Southtown Corridor.

  4. Take mural walks through the commercial corridors and share what you see.

  5. Follow them on social and share their efforts!

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